SkinPrep
The First Cream
Hyaluronic acid complexion prep base
by Serge Louis Alvarez · Paris
The exact shade.The right gesture.The professional result.
ANYTONE turns more than thirty years of professional makeup expertise into ultra-personalized beauty: a short, essential line and a Labstation that creates her own foundation in four minutes. Designed, formulated and made in France.
Meet us at TFWA World Exhibition, Cannes, 27 September to 1 October 2026 · Book a meeting
Innovation · Personalization
SLA Paris becomes ANYTONE by Serge Louis Alvarez
From universal professional makeup to ultra-personalized beauty.
For more than 30 years, SLA Paris has supported beauty professionals around the world with high-performance, universal professional makeup. Today, beauty is no longer universal. It becomes personal, unique and tailor-made.
More than a name change, ANYTONE is a true evolution: every complexion, every skin and every personality gets its own answer. The same standards. The same expertise. A new vision: the total personalization of beauty.
We have reduced the complexity of the former offer to keep only what delivers real value: the products, textures, gestures and colours that matter. Complexion is the heart of the concept, framed by eye and lip essentials in premium titanium packaging.
Easy
Products that are easy to understand, intuitive and pleasant to use.
Effective
An identifiable benefit: she knows why she uses the product and what to expect from it.
Long wear
The heritage of the set: a result that lasts under light and over time, transposed to real life.
Easy, effective, long-wearing: not three slogans, our specifications. Only just what you need.
On set, there is no second take.
This story begins in Paris. A professional makeup artist, creator and French entrepreneur, Serge Louis Alvarez built his career alongside cinema, television, fashion, opera and training professionals.
On set, the shade must be exact, the texture must work easily and the result must withstand light, heat, time and movement. This discipline shaped our culture: our standards, our knowledge of colour and our obsession with performance. ANYTONE now offers it to every woman.
“I dream, I imagine fantastic products, and I try to bring them to life in my French laboratory.”
1992Brand founded by Serge Louis Alvarez
30+years serving beauty professionals
100%designed and made in our factory in France
Between 60 and 65% of women say they struggle to find a foundation shade that truly matches them.
Very often, she is the one who has to adapt to the product. ANYTONE reverses the equation: the product adapts to her. Diagnosis, advice and shade creation happen in store, an experience that an online shop cannot reproduce.
Source: ZipDo, consumer survey on foundation shade matching.
Anytone Labstation, a worldwide exclusive
A compact-scale laboratory, right on the shop floor.
The Labstation analyses her skin tone, composes a foundation in a unique shade and dispenses it in front of her. Haute couture for the complexion, with the traceability of an industrial laboratory.
2,340shades in the colour database, adjustable without limit
4 minto create a foundation in her own shade
1 to 5coverage levels, from bare-skin effect to full coverage
Customhydrating and anti-ageing actives chosen for her needs
Her shade, saved for life
The shade is recorded, so she can reorder the same foundation in store or online. Diagnosis creates contact; personalization creates loyalty.
- Scan. The Anytone colorimeter reads key points of her face to identify her exact skin tone.
- Compose. The system instantly composes a bespoke shade and saves it to her profile.
- Advise. Anytone recommends the foundation formula suited to her skin type and habits.
- Produce and test. The foundation is produced, tried on the skin and adjusted if needed.
- Personalize. She chooses the case she prefers.
- Fill. Packaging is launched; a few moments later, her foundation is ready.
- Comply. A label is printed in real time and regulatory data is sent by email.
- Proprietary colour recognition system
- Designed with noble materials
- Simple day-to-day maintenance
- Quick and simple refill procedure
- Dedicated after-sales service
- Designed and made in France
The Labstation replaces a wall of foundation shades: every foundation is made to order, so stock is limited to bases and refills.
Request a live demonstrationComplexion first.
SkinTone, the luminous fluid foundation with a second-skin finish. Twelve reference shades, one formula, one finish: twelve entry points that speed up colour diagnosis before full personalization at the Labstation.
Medium
Neutral Tan
On-screen colours are indicative. Porcelain, Beige, Tan, Cinnamon, Brown and Ebony, in neutral, golden and rosy undertones.
A short line, only just what you need
Prepare the skin. Reveal the complexion. Define the eyes. Sign the lips.
Fifty products and variants across four families. Every reference has a clear function and a precise place in the customer journey, so it rotates. Each product is designed with its applicator, its gesture and its result.
SkinTint
The Skin Revealing Cream
Tinted even-skin healthy-glow care cream
SkinTone
The Luminous Fluid Foundation
Fluid foundation with a second-skin finish, 12 reference shades
SkinTone
The Luminous Concealer
Care concealer with buildable coverage
SkinFix
The Skin Powder
Mattifying compact powder, invisible finish
SkinColor
The Revealing Blush
Powder blush, shade revealed by the skin's pH
SkinColor
The Skin-Fusion Blush
Cream-to-powder blush stick, second-skin finish
SkinHarmony
The Complexion Palette
Four steps: even, sculpt, brighten, illuminate
EyeHarmony
The Eye Palette
Essential palette of six powder eyeshadows
EyeDimension
The First Look Mascara
Volume and keratin-care mascara
EyeDefine
The Cashmere Eye Pencil
Soft, precise eye pencil
EyeDefine
The Precision Liner
Ultra-fine liner for a sharp line
BrowDefine
The Precision Brow Pencil
Waterproof brow pencil
LipTint
The Revealing Balm
Bite-effect care balm, shade revealed by pH
LipShine
The Glow Lip Oil
Tinted care oil, jelly texture, bounce effect
LipShade
The Silk Lipstick
Comfort care lipstick, satin finish, natural wearable shades
Eyes
Eyeshadow Brush N°09
Lays colour evenly on the lid
Eyes
Smudging Brush N°15
Softens liner and shadow edges
Eyes
Blending Brush N°56
Diffuses and blends the crease
Eyes
Line, Brow & Spoolie Brush N°72
Multi-use brush for line and brows
Complexion
Concealer Brush N°20
Precise concealer application
Complexion
Complexion Brush N°21
Applies fluid foundation evenly
Complexion
Fluffy Complexion Brush XL N°30
Powder and all-over finish
Complexion
Fluffy Angled Blush Brush N°28
Places and blends blush
Complexion
Complexion Sponge
Bounces foundation into the skin
Receive the full product catalogue, references and trade conditions.
Request the catalogueFour rituals, four counter displays.
Premium titanium displays that show the gesture step by step. Each one sells a complete ritual on 34 × 17 cm of counter space.
Complexion Ritual
The complete complexion ritual: prep cream and five SkinTone foundation shades, with cartons.
Prepare · Unify · Illuminate · Hold
- 140001-1 SkinPrep, The First Cream, 40 ml
- 172101-1 / 172104-1 / 172106-1 / 172110-1 / 172112-1 SkinTone, Luminous Fluid Foundation, 30 ml
Display format 34 × 17 × 3 cm
Face Ritual
The healthy-glow collection: foundation, powder, blush and complexion palette in one compact display.
Prepare · Choose · Apply · Perfect
- 172101-1 SkinTone foundation, 30 ml
- 170590-1 SkinFix, Skin Powder, 10 g
- 150570-1 SkinColor, Revealing Blush, 6.5 g
- 150635-1 SkinHarmony, Complexion Palette, 4 × 2 g
Display format 34 × 17 × 3 cm
Eye Ritual
The seductive gaze: pencil, mascara, liner and palette, with precise references.
Define · Fix · Intensify · Draw · Illuminate
- 110150-1 EyeDefine, Cashmere Eye Pencil, 1.5 g
- 176001-1 EyeDimension, First Look Mascara, 8 ml
- 110420-1 EyeDefine, Precision Liner, 0.6 ml
- 181109-1 EyeHarmony, Eye Palette, 6 × 1 g
Display format 34 × 17 × 3 cm
Lip Ritual
Five Silk Lipstick shades presented as a personalization ritual.
Prepare · Define · Apply · Sublimate
- 121002-1 / 121003-1 / 121005-1 / 121007-1 / 121008-1 LipShade, Silk Lipstick, 3.5 g
Display format 34 × 17 × 3 cm
Anyskin prepares the skin. Anytone reveals every woman.
A beauty ecosystem, not another brand on the shelf.
A personalized customer journey in three stages, designed to attract, convert and retain. This isn't a point of sale. It's a point of return.
1
The right care
ANYSKIN
AI skin assessment and a customized skincare routine.
2
The right shade
ANYTONE
Custom foundation created right before her eyes at the Labstation.
3
The right harmony
ANYTONE
Colour and performance: eyes, lips and complexion essentials.
Labstation corner
A self-contained Anytone space: Labstation, shade wall, application bar and campaign visuals.
Discuss this format
Department store island
Open space, seamless journey: diagnosis, Labstation, then enhancement at the counter.
Discuss this format
Wall Anyskin + Anytone
A 180 × 240 cm merchandising wall combining skin diagnosis and professional makeup.
Discuss this format
Travel retail
The Anyskin + Anytone wall alongside the leading prestige houses in duty free.
Discuss this format
Brand boutique
The full ecosystem under one roof: Anytone on one side, Anyskin on the other.
Discuss this formatModular formats, from a counter display to a shop-in-shop or a brand boutique.
Low stock. Maximum experience and results.
−90%
Up to 90% less foundation stock than a traditional shade wall, with no overstock: the shade is made to order.
Tailor-made support for our distributors
- Ecosystem launch plan for your market
- Team training: e-learning, remote or on-site sessions
- Merchandising, staging and point-of-sale kit
- Sales argumentation and demonstration
- Sell-out activation and quarterly business reviews
Reduce complexity
Tightened lines put an end to hundreds of SKUs that tie up capital and complicate team training.
Increase rotation
Every reference has a clear function and a precise place in the customer journey.
Develop cross-selling
From diagnosis to skincare, complexion and colour: one conversation, a larger basket.
Create traffic and loyalty
An experience she cannot reproduce alone in front of a screen, and a saved shade that brings her back.
Stand apart in your market
Become the most innovative partner in your territory, with possible exclusivities and a single manufacturer contact.
We design, develop and manufacture at our factory in France.
R&D. Formulation. Production.
An independent manufacturerLa Maison des Cosmétiques, Valence: laboratory and factory under one roof, without subcontractors.
A controlled processResearch, formulation, testing, industrialization, manufacturing, packaging and quality control, according to GMP.
A partner that respondsWe create, adjust, test and improve in complete independence, for consistent quality and traceability.
Bring ANYTONE to your market.
Distributors, importers, department stores, travel retail and selective retail chains: tell us about your market and your network.
- We review your request and your territory.
- Our export team contacts you with the catalogue and trade conditions.
- We build your launch plan together: formats, training and merchandising.
TFWA World Exhibition, Cannes
27 September to 1 October 2026. Tick “Meet at TFWA Cannes” in the form to request a meeting and a live Labstation demonstration.
Direct contact: contact@anytone.fr · +33 (0)4 75 82 10 20